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In 1970s action-adventure shows, only 15 per cent of the leading characters were women[1].
‘Media, Gender & Identity : An introduction’ David Gauntlett, (2002), pp 43
Arguably however women within the superhero genre were not actually women but a sexual fantasy projection[2]
‘Strips, Toons, and bluesies’ D.B. Dowd Todd Hignite, (2006), pp 71
The women playing the roles of characters within the series were identified as ‘the Bond girls’[12],
http://www.007.info/Girls.asp
The male gaze projects its fantasy on to the female figure, while in their traditional exhibitionist role women are both displayed and, as it were, coded to connote “to-be-looked-at-ness”.[14]
‘Literary Theory and Criticism: An Oxford Guide’ Patricia Waugh, (2006), pp 510
. ....and women being displayed for the gaze and enjoyment of men, the active controllers of the look, always threatens to evoke the anxiety it originally signified[25]
Photography: A critical introduction’ Liz Wells, (2004), pp 172
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