What I learnt:
During the nineties, censorship decreased; which allowed the media to target a new audience- males
The representation of women has changed, through the magazines. They promote sexist attitudes, and degrades women
Magazines such as loaded and FHM stereotype their audience as ‘lads’ referring to men aged 15-25. Who are modern and fashionable young men who are not afraid to admit they enjoy porn, women, sex, heavy drinking and sports.
There are two main magazines- FHM and Playboy. The other magazines follow the conventions of Playboy, in which are women are depicted as objects for mens contemplation and enjoyment.
Photographic images which make up the majority of the content of all three magazines loaded, fhm and playboy , depict and represent women as the prototypical object of sexual desire, presenting the idea that a womans purpose is to look appealing and attractive to a watching male population.
Magazine covers, feature women on the front cover scantily dressed or even naked as their sales lure. The female is positioned in a way, dressed in an attractive and appealing colour to target the audience.
The front cover is the main selling point, the cover shot has to be perfect in order to sell!
The representation of women as traditionally beautiful female, who attractive, thin, and well groomed also explicitly can introduce the size zero debate.
-relates to the hypodermic needle theory
The uses and gratifications theory suggests that men’s lifestyle mags make men view women as sexual objects for their own gratification- voyeurism
Sexism a key issue is debated
To get a good grade:
Competent knowledge and understanding of key concepts
Genre
Representation
Ideology/values
Audience
Textual analysisWider research
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