Media Representations Who is being represented?
Women
In what way?
As the victim, sexual object and the one with the knowledge
By whom?
The other characters in the film- e.g. James Bond
The trailer opens in black and white, with Bond and a friend; there is also a male voice over. The way they are dressed suggests they are from a high status, as they are wearing suits. When Bond shoots he seems like the villain of the film, but is actually not.
There are many long shots of the scene with a female voice begging to appear. There is then a fade to a female (Judy dench), who is talking to Bond. She is seen as a smart professional, business women, because she is also wearing a suit. The way Bond is listening to her suggests she is in charge and has the power and control. Here the female is represented as strong and independent.
The sound heard now, makes the scene dramatic- it is parallel, with a male appearing- he is now seen as the villain and Bond as the hero. The shots here are fast paced, to show the casino and who has what. The female voice continues, she says Bond “is the best player in the service”- QUESTION TO BE ASKED: WHY IS THE MALE THE BEST??
Another female is shown; she is seen as attractive and beautiful. She is seen as knowledgeable as she is informing Bond. The close up on Bond looking at her, seems as he finds her attractive. The next scene shows her in revealing evening gown, straight after this is a shot of Bond in his swimming trunks coming out of the water. This is seen as a role reversal, as it is usually the female who is semi nude. He is represented as a sexual object for the female audience.(there is also a scene where Bond is naked- targeted towards females). She then comments on his “perfectly formed ass.”
There are many long and close fast paced shots of Bond beating someone up, after a close up of the villain is shown.
Women
In what way?
As the victim, sexual object and the one with the knowledge
By whom?
The other characters in the film- e.g. James Bond
The trailer opens in black and white, with Bond and a friend; there is also a male voice over. The way they are dressed suggests they are from a high status, as they are wearing suits. When Bond shoots he seems like the villain of the film, but is actually not.
There are many long shots of the scene with a female voice begging to appear. There is then a fade to a female (Judy dench), who is talking to Bond. She is seen as a smart professional, business women, because she is also wearing a suit. The way Bond is listening to her suggests she is in charge and has the power and control. Here the female is represented as strong and independent.
The sound heard now, makes the scene dramatic- it is parallel, with a male appearing- he is now seen as the villain and Bond as the hero. The shots here are fast paced, to show the casino and who has what. The female voice continues, she says Bond “is the best player in the service”- QUESTION TO BE ASKED: WHY IS THE MALE THE BEST??
Another female is shown; she is seen as attractive and beautiful. She is seen as knowledgeable as she is informing Bond. The close up on Bond looking at her, seems as he finds her attractive. The next scene shows her in revealing evening gown, straight after this is a shot of Bond in his swimming trunks coming out of the water. This is seen as a role reversal, as it is usually the female who is semi nude. He is represented as a sexual object for the female audience.(there is also a scene where Bond is naked- targeted towards females). She then comments on his “perfectly formed ass.”
There are many long and close fast paced shots of Bond beating someone up, after a close up of the villain is shown.
Now the female is seen as a sexual desire, as the male comments whether or not she has melted into Bonds heart. The next close up is now of Bond and the female showing their affection to one another by kissing. The villain is over looking this, in a jealous yet angry way. Bond now instructs to a male to “get the girl out” seeing her as vulnerable. They kiss again and are seen running away.
Now a car getting away is seen with the scream of the female in trouble.
She is under water, in a cage in trouble; Bond has come to save her.
Bond is seen getting into a car, driving really fast,
There is a montage of different scenes from the film.
Bond is about to hurt the female, who is tied up in the middle of the road, but he steers the other way, saving her.
Media Institutions
What is the institutional source of the text?
MGM AND Columbia
In what ways has the text been influenced or shaped by the institution which produced it?
The company is well known, there are numerous James Bond films out before this.
How has the text been distributed?
Through advertisements, billboards, and newspapers adverts
Media Values and Ideology
What are the major values, ideologies and assumptions underpinning the text or naturalised within it?
Those females are seen as attractive, vulnerable women. However, it is the female who is helping Bond with his mission, instead of a male sidekick.
Media Audiences
To whom is the text addressed? What is the target audience?
The audience for this text is- males and females aged 15+
What assumptions about the audience’s characteristics are implicit within the text? They like watching action films
Theories:
Propp:
Bond= hero
Vesper Lynd= heroine
Le Chiffre= villain
M= The doner
Felix Leiter= the helper
-Mulvey can also be applied, as the female is presented for male gaze.
-Levi-Strauss: binary oppositions: good vs evil
“She is no run-of-the-mill Bond girl; with her Olympic-standard embonpoint and inverted triangle face, she has a sexy head-girl haughtiness, and the many close-ups of her tensely appalled expression by the card table make it look as if she has witnessed Bond dissecting a frog on the green baize.”
THE GUARDIAN
false- she is not seen as masculine, but as feminine, becasue of the way she is dressed.
http://www.guardian.co.uk/film/2006/nov/10/jamesbond.danielcraig
"For decades the Bond girls who accompany 007 on his missions have been dismissed as sexist eye candy and lampooned for their suggestive names."
THE TELEGRAPH
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